Retail Activation and Acquisition Manager

We are seeking an experienced, proactive and results-driven Retail Activation & Acquisition Manager to drive customer acquisition, account activation, deposit mobilisation and retail business growth across the Bank.

Job Overview:

• We are seeking an experienced, proactive and results-driven Retail Activation & Acquisition Manager to drive customer acquisition, account activation, deposit mobilisation and retail business growth across the Bank.
• The successful candidate will be based at the Head Office and work closely with Region, Branches & DSAs nationwide to develop and execute acquisition strategies, improve salesforce productivity and deliver the Bank's retail growth objectives.

Key Responsibilities:

• Develop and implement strategies to drive New-to-Bank customer acquisition across all regions.
• Drive first-time funding, account usage and reduction of unfunded and dormant accounts.
• Work with Regions, Branches and DSAs to grow Savings, Current Account and other low-cost deposits nationwide.
• Collaborate with RSCs to monitor DSA activities, improve productivity and ensure achievement of regional acquisition targets.
• Plan and coordinate nationwide acquisition campaigns, campus activations, market storms, community engagements and strategic partnerships.
• Track regional acquisition, account funding, deposit growth and DSA productivity through regular MIS reports and performance reviews.
• Work with regional teams to address DSA manning gaps, improve field coverage and strengthen sales effectiveness.
• Develop initiatives to encourage account activation, customer retention, transaction activity and relationship growth.
• Collaborate with regional leadership, branches, Operations, Digital Banking and other internal stakeholders to resolve acquisition challenges.
• Identify new markets, customer segments and opportunities to expand the Bank's retail customer base and deposit portfolio.

Key Performance Indicators (kpis):

• Nationwide New-to-Bank customer acquisition.
• Account activation and first-time funding rate.
• Reduction in unfunded and dormant accounts.
• Savings and Current Account deposit growth.
• Regional acquisition target achievement.
• DSA productivity and salesforce effectiveness.
• Customer retention and transaction activity.
• Campaign and market activation conversion rates.

Experience: 5 years

• Minimum of a Bachelor's Degree in a relevant discipline.
• At least 5 years' banking experience , preferably in Retail Banking, Sales, Customer Acquisition or Deposit Mobilisation.
• Proven track record in driving retail customer acquisition, account funding and deposit growth.
• Experience coordinating sales teams or large field sales networks.
• Strong knowledge of retail banking products, market activation strategies and customer engagement.
• Excellent leadership, stakeholder management, analytical and communication skills.
• Ability to monitor nationwide performance, identify gaps and implement corrective actions.
• Willingness to travel across Nigeria when required.
• Demonstrated ability to consistently deliver on business targets.

Minimum qualification: BA/BSc/HND

How to apply Interested and qualified candidates should send their CV to: (see Apply by email)

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