Digital Growth & Acquisition Lead (Fintech, SaaS, Digital Banking and SME)

We are seeking an experienced Digital Growth & Acquisition Lead to drive digital customer acquisition, activation, conversion and retention.

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their businesses.

We are recruiting to fill the position below:

Job Summary:

• We are seeking an experienced Digital Growth & Acquisition Lead to drive digital customer acquisition, activation, conversion and retention.
• The successful candidate will be responsible for building and managing a scalable digital growth strategy, converting small and medium-sized businesses into active, paying customers, and leading a team across customer activation and success.

Key Responsibilities:

• Develop and manage the end-to-end digital acquisition funnel, from customer sign-up to activation, paid conversion and retention.
• Drive customer acquisition through digital channels, including paid advertising, SEO, referrals, email, SMS and WhatsApp campaigns.
• Develop strategies to improve customer onboarding, activation rates and conversion from free to paid subscriptions.
• Lead customer activation and success teams to drive product adoption, customer retention and revenue growth.
• Identify opportunities for upselling, cross-selling and subscription upgrades.
• Monitor growth performance using data, dashboards and key performance indicators, and implement strategies to improve results.
• Collaborate with product and technology teams to improve customer experience and simplify digital onboarding.
• Recruit, coach and manage a high-performing team, setting clear targets and performance standards.

• Bachelor's Degree in Business Administration, Marketing, Technology or a related field.
• 8–12 years of relevant experience in digital growth, customer acquisition, fintech, SaaS or related industries.
• At least 3 years of experience leading digital customer acquisition and activation.
• Proven track record of acquiring at least 1,000 business customers monthly through digital channels.
• Experience managing the complete customer funnel, including activation, paid conversion and retention.
• Strong experience in performance marketing, SEO, referral programmes and lifecycle marketing.
• Previous experience managing teams of at least 8 people.
• Strong analytical skills, with the ability to interpret growth metrics, customer acquisition costs, conversion rates and retention data.
• Experience working with product and technology teams to improve digital customer onboarding.
• Experience serving SMEs, merchants or business customers is highly desirable.

How to apply Interested and qualified candidates should send their updated CV to: (see Apply by email) using the job title as the subject of the email.

Listed from public job boards