Digital Marketing & Social Media Specialist

We are hiring one person to run social media and digital marketing. You will own our brands' online presence, paid campaigns and growth numbers.

Awa Lawa Limited is recruiting suitably qualified candidates to fill the position below:

About The Role:

• We are hiring one person to run social media and digital marketing. You will own our brands' online presence, paid campaigns and growth numbers.

Key Responsibilities:

• Social media: Run all brand accounts (Instagram, Facebook, X, TikTok, WhatsApp Channels, Telegram), publish a weekly content calendar, reply to comments and DMs, and grow community and engagement.
• Paid advertising: Plan, launch and optimise campaigns on Meta, X, TikTok and Google, manage ad approvals, and track budgets, cost per sign-up and return on ad spend.
• Growth marketing: Run SMS, email and WhatsApp campaigns, work with influencers and affiliates, own SEO and website content, and plan launches and seasonal promotions.
• Content: Produce graphics, short videos and copy, keeping each brand's tone consistent.
• Compliance: Carry 18+ and responsible-gaming messaging on every post and ad, and follow ARCON rules and platform policies.
• Reporting: Send a weekly performance report and a monthly review.

What We Offer:

• Competitive salary based on experience
• Performance bonuses
• A monthly ad budget and tools
• Room to build the marketing function.

Location: Lekki Phase 1, Lagos

• Degree or certificate in marketing, communications or a related field
• Hands-on experience with Meta, X and TikTok Ads, including managing a monthly budget
• Strong written English and a feel for Nigerian internet culture, including Pidgin
• Fast content creation with Canva, CapCut or similar
• Comfortable with analytics and reporting

Nice to have:

• 4+ years running social and paid campaigns in Nigeria, SEO and GA4 skills, and a portfolio with real results.

How to apply Interested and qualified candidates should send their CV, a short cover note and two or three campaign examples with results to: (see Apply by email) using "Digital Marketing & Social Media Specialist" as the subject of the email.

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