Head of E-Business (B2C – Osusu by Pack'n'Pay)

Pack'N'Pay is hiring a Head of E-Business (B2C – Osusu by Pack'n'Pay) in Port Harcourt.

We are looking for a commercially driven and strategic Head of E-Business to lead our B2C marketing and digital growth initiatives, strengthen brand visibility, build customer trust and drive customer acquisition, engagement and revenue growth.

Key Responsibilities:

• Develop and execute marketing strategies that drive brand awareness, customer acquisition and revenue growth for Osusu.
• Lead digital marketing campaigns across social media, paid advertising, SEO, email, SMS and other relevant channels.
• Drive app downloads, website traffic, customer registrations, first purchases and repeat transactions.
• Build consumer trust through customer education, testimonials, product demonstrations and effective brand communication.
• Develop and manage influencer, affiliate, referral and partnership marketing programmes.
• Oversee content strategy, social media management, brand positioning and campaign execution.
• Identify customer acquisition opportunities and develop strategies to improve conversion, retention and customer reactivation.
• Work closely with Product, Sales, Customer Experience and Operations teams to improve the customer journey.
• Lead and coordinate the E-Product and Marketing teams, setting targets, monitoring performance and ensuring accountability.
• Monitor marketing budgets, campaign performance, customer acquisition costs and revenue contribution.
• Prepare regular performance reports and provide actionable insights to management.

Experience: 2 years

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Media or a related discipline.
• 2–3 years of relevant experience in digital marketing, growth marketing, brand management or e-commerce marketing.
• At least 2–3 years of experience leading a marketing team or managing cross-functional projects.
• Proven experience developing and executing successful digital marketing and customer acquisition strategies.
• Demonstrable experience in paid advertising, influencer marketing, affiliate programmes and digital partnerships.
• Strong understanding of e-commerce, consumer behaviour, conversion optimisation and customer retention.
• Experience using digital analytics, CRM and marketing performance tools.
• Excellent leadership, communication, analytical and project management skills.
• Ability to translate marketing activities into measurable business results.
• Experience in e-commerce, fintech, FMCG, retail or other customer acquisition-driven businesses will be an added advantage.

Only shortlisted candidates will be contacted.

Join Pack'N'Pay and be part of the team shaping the future of digital commerce!

Minimum qualification: BA/BSc/HND

How to apply Interested and qualified candidates should forward their CV to: (see Apply by email) using the position as subject of email.

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