Area Sales Manager (ASM) – Wholesale & General Trade (WG)

We are seeking a results-driven Area Sales Manager with proven experience in the manufacturing industry to drive sales growth, manage distribution channels, and expand market share across the assigned territory.

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their businesses.

We are recruiting to fill the position below:

Job Summary:

• We are seeking a results-driven Area Sales Manager with proven experience in the manufacturing industry to drive sales growth, manage distribution channels, and expand market share across the assigned territory.
• The ideal candidate must have strong experience in wholesale and general trade sales, distributor management, and sales team leadership.

Key Responsibilities:

• Develop and execute sales strategies to achieve assigned area sales targets.
• Manage wholesale and general trade channels within the assigned territory.
• Identify and develop new business opportunities, distributors, wholesalers, and retail outlets.
• Build and maintain strong relationships with distributors, key accounts, and trade partners.
• Drive product availability, market penetration, sales volume, and revenue growth.
• Monitor sales performance, market trends, competitor activities, and customer feedback.
• Supervise, coach, and motivate sales representatives to achieve business objectives.
• Monitor distributor performance, stock levels, product movement, and market coverage.
• Ensure effective implementation of trade promotions and marketing initiatives.
• Prepare regular sales reports, forecasts, and territory performance updates.
• Ensure compliance with company sales policies, pricing structures, and operational procedures.

• BSc/HND in Business Administration, Marketing, Sales, or a related discipline.
• 3–5 years of relevant sales experience, preferably in an Area Sales Manager or Territory Sales Manager role.
• Mandatory experience in the manufacturing industry.
• Proven experience managing wholesale and general trade (WG) sales channels.
• Strong knowledge of distributor management, route-to-market strategies, and territory development.
• Demonstrated ability to meet sales targets and grow market share.
• Excellent negotiation, communication, leadership, and analytical skills.
• Good knowledge of the Abuja market is an advantage.

How to apply Interested and qualified candidates should send their CV to: (see Apply by email) using the Job Title as the subject of the email.

Listed from public job boards