Sales Manager

We are seeking a commercially driven and results-oriented Sales Manager to lead and manage the company's sales operations, drive revenue growth and expand its market presence.

Pioneer Foodzone Co Limited is a food manufacturing company specializing in the production of quality snacks and packaged food products. We operate with modern processing standards, strict hygiene practices, and reliable quality control to deliver safe, tasty, and affordable products. We serve distributors, retailers, and business partners with a consistent supply and a strong commitment to customer satisfaction.

We are recruiting to fill the position below:

Job Summary:

• We are seeking a commercially driven and results-oriented Sales Manager to lead and manage the company's sales operations, drive revenue growth and expand its market presence.
• The successful candidate will be responsible for developing and implementing effective sales strategies, building sustainable distribution networks, acquiring new customers and managing sales personnel to achieve established business targets.
• The ideal candidate must have solid experience in FMCG sales, a strong understanding of the Lagos market and proven competence in distributor management, trade development, customer acquisition and sales team leadership.

Key Responsibilities: Sales Strategy & Revenue Growth:

• Develop and implement sales strategies to achieve revenue, sales volume and market expansion targets.
• Identify new business opportunities and develop initiatives to increase product sales and market share.
• Monitor sales performance and implement corrective measures where necessary.

Market Development & Distribution:

• Identify, acquire and manage distributors, wholesalers, retailers and institutional customers.
• Expand the company's distribution network and improve product availability across target markets.
• Develop and maintain strong relationships with key trade partners and business customers.
• Identify new territories, sales channels and market opportunities for business expansion.

Sales Team Management:

• Lead, supervise and coordinate the activities of sales representatives and field sales personnel.
• Set sales targets, assign responsibilities and monitor individual and team performance.
• Provide direction, coaching and support to improve sales effectiveness and productivity.
• Ensure proper execution of sales activities and accountability across the sales team.

Customer & Trade Relationship Management:

• Build and maintain strong relationships with existing and prospective customers.
• Negotiate sales agreements, commercial terms and business partnerships within approved company policies.
• Address customer concerns and ensure effective follow-up to encourage customer retention and repeat business.

Market Intelligence & Reporting:

• Conduct regular market visits to assess product performance, customer demand and distribution effectiveness.
• Monitor competitor activities, pricing strategies and market trends.
• Prepare periodic sales reports, revenue forecasts and market development updates for management.
• Track sales performance against targets and provide actionable recommendations.

Sales Operations & Performance Monitoring:

• Monitor customer orders, product movement, distribution coverage and market penetration.
• Work with relevant departments to support effective order processing, product availability and timely delivery.
• Ensure sales activities align with the company's commercial objectives and operational policies.

Note: Only candidates who meet the stated requirements and demonstrate relevant FMCG sales experience will be considered.

Salary: - Competitive and commensurate with experience.

• Benefits: Staff meals, performance-based incentives and other applicable company benefits.

Location: Ikeja, Lagos

• Bachelor's Degree or HND in Business Administration, Marketing, Sales Management or a related discipline.
• 3–5 years of relevant sales experience, preferably within FMCG, food manufacturing or product distribution.
• Demonstrable experience in achieving sales targets and driving revenue growth.
• Strong understanding of Lagos markets, consumer behaviour, distribution channels and trade networks.
• Proven experience in distributor acquisition, territory development and customer relationship management.
• Previous experience supervising and managing a sales team.
• Strong negotiation, communication, presentation and interpersonal skills.
• Good analytical, reporting and problem-solving abilities.
• Proficiency in Microsoft Excel and other relevant sales reporting tools.
• Must be proactive, commercially aware, target-driven and willing to undertake regular field assignments.

Key Competencies:

• Strategic Sales Planning
• Business Development & Market Expansion
• Distributor and Channel Management
• Sales Team Leadership
• Negotiation & Relationship Management
• Market Intelligence and Competitor Analysis
• Revenue and Performance Management

How to apply Interested and qualified candidates should submit their updated CV to: (see Apply by email) using “Application for Sales Manager” as the subject of the email.

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