Dealer Development Specialist

CED Distribution is seeking an experienced and commercially driven Dealer Development Specialist to build, manage, and expand the company's network of third-party dealers.

Ced.Africa was founded with the vision of making cutting-edge technology accessible to everyone. We believe that technology has the power to transform lives and enhance experiences. With this belief in mind, we embarked on a journey to curate a diverse selection of high-quality electronic products, ensuring that our customers can stay ahead in this rapidly evolving digital world.

We are recruiting to fill the position below:

About The Role:

• CED Distribution is seeking an experienced and commercially driven Dealer Development Specialist to build, manage, and expand the company's network of third-party dealers.

Key Responsibilities: Dealer Network Development & Expansion:

• Identify and recruit potential dealers, distributors, and system integrators across relevant markets.
• Develop and execute strategies to expand the company's third-party dealer network.
• Identify new geographical markets and business opportunities for dealer expansion.
• Convert suitable prospects into active business partners.
• Identify opportunities to bring dealers and system integrators away from competing brands and establish new business relationships.
• Develop strategies to ensure newly recruited dealers become productive and generate revenue within agreed timelines.
• Maintain an active pipeline of prospective dealers and business partners.

Dealer Relationship Management:

• Build and maintain strong relationships with existing dealers and system integrators.
• Serve as the primary contact for dealer-related business development and commercial enquiries.
• Regularly engage dealers to understand their business needs, challenges, and opportunities for growth.
• Provide ongoing support to help dealers improve sales performance and customer acquisition.
• Monitor dealer performance and identify partners requiring additional support or intervention.
• Develop initiatives to improve dealer satisfaction, engagement, and retention.

Revenue Growth & Commercial Performance:

• Drive revenue and gross profit growth through the third-party dealer network.
• Develop sales strategies and business plans for individual dealers.
• Monitor revenue and profitability against assigned targets.
• Identify opportunities to increase sales volumes and improve dealer profitability.
• Ensure revenue contribution is distributed across a healthy and diversified dealer network.
• Monitor dealer performance to avoid excessive dependence on a small number of partners.
• Provide regular reports on dealer sales, revenue performance, and business development activities.

Dealer Onboarding & Compliance:

• Coordinate the onboarding of new dealers and system integrators.
• Ensure all dealers complete the required registration, documentation, and approval processes.
• Maintain an accurate and up-to-date register of approved and active dealers.
• Ensure agreements, commercial terms, and other relevant documentation are properly maintained.
• Monitor compliance with company policies, pricing guidelines, and approved arrangements.
• Ensure commissions and other commercial incentives are accurately calculated and properly documented.

Pricing, Quotations & Sales Support:

• Coordinate pricing enquiries and ensure timely preparation of quotations.
• Work with the relevant internal teams to provide dealers with accurate product information, pricing, and technical support.
• Ensure quotations and commercial proposals comply with approved pricing policies.
• Support dealers in identifying suitable products and solutions for customer requirements.
• Follow up on outstanding quotations and identify opportunities to convert them into sales.
• Resolve dealer-related commercial issues and escalate complex matters where necessary.

Dealer Training & Development:

• Organise product training and sales development sessions for dealers and system integrators.
• Ensure dealers understand the company's product range, features, benefits, and selling points.
• Coordinate relevant brand training and certification programmes.
• Provide new dealers with the guidance and support required to commence operations successfully.
• Monitor dealer product knowledge and identify areas requiring further training.
• Support dealers in developing the technical and commercial capabilities required to sell and deliver the company's solutions.

Reporting & Performance Monitoring:

• Maintain accurate records of dealer activities, performance, revenue, and business development progress.
• Track new dealer activations and monitor their performance during their initial months of operation.
• Prepare regular reports on revenue, gross profit, onboarding progress, and network expansion.
• Monitor competitor activities and market developments that may affect dealer performance.
• Provide management with insights and recommendations for improving the company's dealer network.

• Bachelor's or Master`s DEgree in Business Administration, Marketing, Sales, Business Development, or a related field.
• Minimum of 8 years' experience in business development, channel sales, dealer management, distribution, or a related commercial role.
• Proven experience recruiting, onboarding, and managing third-party dealers, distributors, or system integrators.
• Strong understanding of channel sales strategies and indirect revenue generation.
• Demonstrated ability to develop new markets and convert business prospects into productive commercial partnerships.
• Experience managing dealer revenue, gross profit, commissions, and commercial agreements.
• Good understanding of pricing strategies, quotation management, and sales processes.
• Experience in consumer electronics, audio technology, smart home automation, electrical systems, building technology, or related industries will be an advantage.
• Strong negotiation, relationship management, and business development skills.
• Excellent communication, presentation, and analytical skills.
• Ability to manage multiple business relationships and work independently.
• Proficiency in Microsoft Office and CRM systems.
• Relevant product or brand certifications will be an added advantage.

How to apply Interested and qualified candidates should send their CV to: (see Apply by email) using "Dealer Development Specialist" as the subject of the email. Note: Only shortlisted candidates will be contacted.

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