PR and Marketing Lead

CED Africais seeking an experienced and results-driven PR & Marketing Lead to oversee brand communications, marketing strategy, and campaign execution across its businesses.

Ced Africa was founded with the vision of making cutting-edge technology accessible to everyone. We believe that technology has the power to transform lives and enhance experiences. With this belief in mind, we embarked on a journey to curate a diverse selection of high-quality electronic products, ensuring that our customers can stay ahead in this rapidly evolving digital world.

We are recruiting to fill the position below:

About The Role:

• CED Africais seeking an experienced and results-driven PR & Marketing Lead to oversee brand communications, marketing strategy, and campaign execution across its businesses.
• The successful candidate will be responsible for developing and implementing marketing strategies that drive brand awareness, generate qualified business enquiries, and support revenue growth.

Key Responsibilities: Marketing Strategy & Campaign Management:

• Develop and implement marketing strategies aligned with the business objectives of each company.
• Plan and manage marketing campaigns for both retail consumers and business-to-business audiences.
• Develop and maintain a structured marketing calendar covering campaigns, promotions, events, and content activities.
• Ensure marketing activities are delivered within agreed timelines and approved budgets.
• Identify market trends, customer needs, and opportunities to improve brand positioning and market reach.

Brand Management & Public Relations:

• Oversee brand identity, messaging, and communication across all marketing channels.
• Develop and maintain distinct brand voices and communication strategies for Soundhous and HAUSBA.
• Manage public relations activities, media engagement, and opportunities for brand visibility.
• Secure relevant media coverage, partnerships, and industry features.
• Develop compelling case studies and success stories that showcase the company's projects and solutions.
• Ensure all marketing materials and communications comply with approved brand guidelines.

Digital Marketing & Lead Generation:

• Oversee digital marketing activities across social media, websites, email marketing, and other relevant platforms.
• Develop campaigns that generate qualified enquiries and potential customers.
• Work closely with the Sales team to ensure marketing leads are relevant, properly documented, and handed over promptly.
• Monitor customer engagement, online reviews, comments, and enquiries, ensuring timely responses.
• Track marketing performance and prepare regular reports on campaign effectiveness, lead generation, and conversion outcomes.

Marketing Technology & Automation:

• Manage and optimise the company's existing marketing automation system.
• Work with available digital tools and AI-powered marketing solutions to improve campaign execution, content development, lead management, and reporting.
• Maintain accurate marketing records and ensure all campaign and customer data are properly documented.
• Ensure marketing activities are properly tracked and reported through approved systems.
• Identify opportunities to improve marketing processes through technology and automation.

Events & Stakeholder Engagement:

• Plan and coordinate trade events, product showcases, exhibitions, and client engagement activities.
• Manage relationships with media organisations, creative partners, vendors, and other marketing stakeholders.
• Coordinate marketing shoots and creative production in line with approved budgets.
• Ensure events and promotional activities align with the company's brand and business objectives.

Team Management & Development:

• Provide direction, supervision, and support to the Digital Marketing Officer.
• Set clear performance expectations and monitor deliverables.
• Identify training and development needs within the marketing team.
• Promote creativity, accountability, and continuous improvement.

• Bachelor's or Masters Degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• 8+ years of relevant experience in marketing, brand management, public relations, or digital marketing, with demonstrated leadership experience.
• Proven experience using marketing and PR data to set campaign objectives, measure results across digital, media and retail channels, and adjust strategy and budget based on what the numbers show.
• Proven experience gathering and interpreting customer feedback, from surveys, reviews, in-store and sales conversations, and website and social behaviour, to inform marketing, messaging and campaign decisions
• Strong understanding of both business-to-consumer (B2C) and business-to-business (B2B) marketing.
• Demonstrated experience using marketing automation tools, CRM platforms, and AI-powered marketing solutions.
• Ability to manage marketing campaigns from planning and execution through to performance reporting.
• Strong content strategy, copywriting, storytelling, and brand management skills.
• Experience managing marketing budgets and measuring return on marketing investment.
• Excellent communication, presentation, analytical, and project management skills.
• Ability to manage multiple campaigns and priorities while meeting deadlines.
• Strong leadership and stakeholder management skills.

How to apply Interested and qualified candidates should send their CV to: (see Apply by email) using "PR & Marketing Lead" as the subject of the email.

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