Media Lead

Make a diverse, fast-growing group and its family of brands visible, trusted and chosen.

Our organisation seeks to hire one senior Media Lead (also titled Head of Media or Media Executive) to own every media need of the group: brand, communications, PR, digital and social media, content, campaigns and launches, for its initial six OS being developed across the fintec, mining, education, lifestyle, marketplace and executive training and AI and enterprise transformation consultancy and every product and sector that follows. At inception the Media Lead runs media personally; over time they build an in-house team and manage agencies.

Role at a glance

• Level Senior leadership; 5+ years in brand, communications, PR or media, 3+ leading teams
• Reports to CEO / Group Managing Director; dotted line to the Commercial Lead for campaigns
• Peers Head of Product, Commercial Lead, Technical Lead, Legal & Compliance Officer
• Owns Brand architecture and guidelines; launches and campaigns; PR and media relations; corporate and crisis communications; digital, social and content; media budgets and agencies

Why this role is critical now :

A group launching six very different products in 12 months faces three media risks: confusion (audiences cannot tell the brands apart or how they relate), crowding (launches compete for the same attention and budget), and contagion (a problem in one product, such as a payment outage or a questionable mineral deal, damages trust in all of them).

The Media Lead manages all three, while building the visibility the group needs with customers, partners, investors and regulators. About us: AIET is a fast-growing group building digital platforms across fintech, commerce, trade, lifestyle, education, investment and mining. Six products are preparing to launch over the next year, with many more planned across new sectors.

Purpose Of The Role: Make a diverse, fast-growing group and its family of brands visible, trusted and chosen. You will own all media needs across the group and every product, lead the launches of the group structure and all six OS, protect the group's reputation, and build the in-house team and agency roster that will serve many more products and sectors.

Key Responsibilities: Brand

• Define the brand architecture: how the group brand and each product brand relate (for example, "powered by" endorsement or fully separate brands), and the rules for adding new brands.
• Create and protect brand guidelines for the group and every OS: identity, logo use, colour, typography, tone of voice, photography and video style.
• Make sure every product, campaign, website, app store listing and social channel looks and sounds consistent and trustworthy.
• Work with the Legal & Compliance Officer to secure trademarks, domain names and social handles before any brand goes public.

Launches and campaigns

• Plan and run the launch of each OS with the Head of Product and Commercial Lead: pre-launch, launch week and the first 90 days.
• Keep one group media calendar so launches and campaigns do not collide or crowd each other.
• Run always-on and campaign marketing across digital, social, out-of-home, radio, TV and events where it pays off.
• Manage media planning and buying, influencer and creator partnerships, sponsorships and events, with clear budgets and measured returns.

PR and corporate communications

• Lead corporate communications: announcements, press releases, media briefings, thought leadership, CEO and executive profiles.
• Build relationships with business, technology, finance, mining and lifestyle media in Nigeria, Africa and internationally.
• Support investor, partner, government and regulator communications with the CEO and Commercial Lead.
• Run internal communications so staff across all businesses understand the group's story and their part in it.

Crisis and reputation

• Own the crisis communications playbook: roles, approval chain, holding statements and response times for outages, fraud, data breaches, regulatory action, deal controversies and negative press.
• Monitor media and social sentiment daily; escalate issues early.
• Lead communications during an incident, alongside the Technical Lead and Legal & Compliance Officer.

Content and channels

• Run the group and product websites, social media, newsletters, YouTube and podcast channels, app store content and customer education (explainers, tutorials, FAQs).
• Produce or commission high-quality video, design, photography and writing, in English and relevant local languages.
• Use AI tools responsibly to scale content, with human review, fact-checking and brand control.

Compliance and measurement

• Make sure all advertising and promotions follow Nigerian advertising regulation, consumer protection rules and sector rules for financial and investment promotions, with the Legal & Compliance Officer.
• Track reach, engagement, share of voice, sentiment, website and app traffic, acquisition cost and campaign return; report monthly with a media dashboard.

Team and agencies

• Hire and lead an in-house media team as the portfolio grows.
• Select, brief and manage creative, PR, media-buying and production agencies; control fees and quality.
• Own and control the group media budget.

Behaviours We Look For: Protects the brand but moves fast; storyteller who reads the data; calm, quick and clear in a crisis; builds lasting relationships with journalists, creators and partners; says no to stunts that would harm trust; discreet with sensitive information.

Success Measures: By Measure

• Day 15 Media audit of the group and all six OS; brand architecture proposal; crisis playbook drafted
• Day 20 Group and pilot brand guidelines approved; pilot launch plan and budget ready; core channels live; agency roster agreed; monthly dashboard live
• Month one Pilot launched with campaign targets met; coverage in priority media; second launch delivered
• Month two All six OS launched with consistent branding; rising share of voice and positive sentiment; in-house team and agencies in place; media spend within budget

Media mandate: the group and each OS

The Media Lead's first-year job, audience by audience. Audiences, messages and channels are starting points for the case study and first 90 days, to be confirmed with the Head of Product and Commercial Lead.

The group brand

• Audiences: customers (everyday Nigerians, businesses, importers, exportors) partners (banks, regulators, institutions), investors, media, talent, government and development bodies.
• Core message: a trusted, compliant group building everyday digital infrastructure across many sectors.
• Channels: business and technology media, CEO thought leadership, conferences and summits, a corporate website and newsroom.
• KPIs: coverage in priority outlets; share of voice; CEO profile reach; inbound partner and talent enquiries.

Per-OS mandate (in launch order)

• OS Main audiences Core message to test Priority channels Launch KPIs
• Marketplace Online shoppers; small sellers and merchants Sell and shop safely, with delivery and payments that work Instagram, TikTok, WhatsApp, creators, seller events, radio Sign-ups; active sellers; cost per acquired buyer and seller; app ratings
• Education Young adults, students, families, lifestyle and learning communities Learn, play and live better in one place TikTok, YouTube, Instagram, campus and community events, creators Downloads; activation; daily and monthly active users; content engagement
• Ethical Finance Importers, exporters, SMEs, trade associations Trade with businesses you can trust, paid safely through escrow trade media, chambers of commerce, trade fairs, WhatsApp business groups Verified businesses; demo requests; event leads
• Fintech Consumers, SMEs, merchants; group customers Fast, safe everyday payments, backed by a licensed partner Digital ads, social, radio, merchant activations, referral campaigns Accounts opened; funded accounts; acquisition cost; complaint sentiment
• Mining Sector Licensed mineral buyers and sellers, offtakers, investors, mining associations, government Transparent, licensed and documented mineral trade Mining and business media, industry events, association partnerships Verified participants; qualified enquiries; reputation and sentiment
• Mineral Governance First-time and experienced investors, diaspora, cooperatives Accessible, regulated investing you can understand Educational content, YouTube, finance creators, webinars Investor sign-ups; webinar attendance; compliance-approved content rate (100%)

The role You will own every media need of the group and its products: brand, communications, PR, digital and social media, content, campaigns and launches. At the start you will lead the launches of all six products personally and protect the group's reputation. As we grow, you will build an in-house media team and manage our agencies. You will report to the CEO and join our foundation leadership team.

What you will do

• Build a clear brand architecture for the group and each product, and protect it
• Plan and run launch campaigns for six products in 6 months, without confusing or crowding audiences
• Lead PR, media relations and corporate communications in Nigeria and beyond
• Run websites, social channels, video and content for very different audiences, from shoppers and students to traders and investors
• Prepare for and lead communications in a crisis
• Manage media budgets, agencies and creators, and prove the return on spend
• Make sure all advertising meets Nigerian advertising, consumer protection and financial-promotion rules

What you bring

• 5+ years in brand, communications, PR or media, including 4+ years leading teams
• Experience managing several brands or products at once
• Launches with measurable results, ideally in fintech, consumer tech or platforms
• Deep digital, social and content expertise, plus strong media relationships
• Calm, proven crisis communications experience
• Excellent writing, and experience running video and design production

Why join

• Shape the voice of a whole group and many brands from day one
• Unusual variety: payments, commerce, trade, learning, investment and mining
• Build your own team and agency roster
• Competitive pay, performance bonus, HMO, pension

Only shortlisted candidates will be contacted.

Experience: 5 years

Criterion Essential Desirable

• Experience 5+ years in brand, marketing communications, PR or media; 4+ leading teams Head of Brand, Communications or Marketing in a multi-brand business
• Multi-brand Has managed several brands or products at once Group and sub-brand architecture projects
• Launches Has led product or brand launches with measurable results Fintech, consumer tech, app or platform launches
• Digital Expert in social media, digital advertising, content and analytics Performance marketing, app-install campaigns, community building
• PR Strong relationships with Nigerian media; has handled senior-level press International business and tech media contacts
• Crisis Has managed a real communications crisis Fintech outage, fraud or data-breach communications
• Content Excellent writer and editor; has run video and design production Bilingual or multilingual content (Yoruba, Hausa, Igbo, Arabic, French)
• Compliance Understands advertising regulation and approval processes in Nigeria Financial and investment promotions
• Budget Has managed media budgets and agencies and shown return on spend Media-buying negotiation
• Education Degree in communications, marketing, journalism or related field, or equivalent experience NIPR, CIPR or ARCON registration; marketing qualifications

Minimum qualification: BA/BSc/HND, MBA/MSc/MA

How to apply Send your CV, links to three campaigns you led (with results), and a multi-page note detailing capability, previous experience and action plan if engaged to (see Apply by email) and searchrecruitments@gmail.com with the subject "Media Lead". In your note, describe how you would launch two very different products from the same group in the same quarter without confusing the audience.

Listed from public job boards