Digital Marketing Executive

We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.

Rome Business School Nigeria, a satellite campus of the Rome Business School based in Rome, Italy is a managerial training and research institute of excellence situated in Ikeja, Lagos. The Rome Business School Nigeria’s aim is to play a role in closing the gap between the classroom and the job market by providing managerial training courses suited to convey the knowledge necessary to kick-off or develop professional careers or business activities.

Our mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual.

We are recruiting to fill the position below:

Job Description:

• We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.

Key Responsibilities:

• Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms
• Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes
• Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility
• Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines
• Deliver periodic performance insights to support strategic decision-making and continuous improvement
• Support institutional visibility through market awareness and competitive landscape assessments
• Maintain consistency and accuracy in institutional marketing materials across digital and print channels
• Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation

What We Offer?:

• Exposure to multi-channel digital marketing and data-driven decision-making within the education sector
• Continuous learning through hands-on campaign optimization, analytics, and market research
• An inclusive workplace that values ideas, innovation, and continuous improvement
• Opportunity to build a strong portfolio of education-focused digital marketing achievements
• Competitive salary aligned with experience and qualifications
• A collaborative and international work environment.
• Structured work environment with access to necessary tools and resources

Location: Ikeja, Lagos

• BSc, HND, or OND in Marketing or a related field
• Minimum of 3 years’ experience in digital marketing, preferably within the education sector
• Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking
• Hands-on experience with SEM, Facebook, Instagram, and social media management
• Knowledge of email marketing
• Familiarity with marketing research tools such as SEMrush
• Strong communication skills with an understanding of communication philosophy
• Relevant marketing certifications are an added advantage

How to apply Interested and qualified candidates should send their updated CV and Application to: (see Apply by email) using "Digital Marketing Executive " as the subject of the mail. Note: Only shortlisted candidates will be contacted.

Listed from public job boards