Head, Marketing & Merchant Acquisition

We are currently hiring on behalf of a leading Microfinance Bank seeking a highly experienced, commercially driven and results-oriented professional to fill the position of Head, Field Marketing & Merchant Acquisition.

Bridgewaters Investment - Our client, at a Leading Microfinance Bank, is recruiting to fill the position below:

Job Summary:

• We are currently hiring on behalf of a leading Microfinance Bank seeking a highly experienced, commercially driven and results-oriented professional to fill the position of Head, Field Marketing & Merchant Acquisition.
• The successful candidate will provide strategic leadership for the bank's field marketing, merchant acquisition and field sales operations.
• He/she will be responsible for driving merchant network expansion, increasing POS terminal deployment, strengthening merchant relationships, growing transaction volumes and delivering sustainable business growth.

Responsibilities: Field Marketing & Business Development:

• Develop and execute strategic field marketing and business development plans to drive market penetration, merchant acquisition and revenue growth.
• Identify new business opportunities and expand the bank's merchant network across Lagos and other strategic markets in Nigeria.
• Drive targeted marketing campaigns to increase awareness, adoption and utilisation of the bank's POS and payment solutions.
• Identify high-potential commercial locations and develop effective strategies for market expansion.

Merchant Acquisition & POS Deployment:

• Lead merchant acquisition, onboarding, registration and activation across supermarkets, restaurants, pharmacies, hotels, petrol stations, retail outlets and other commercial establishments.
• Drive POS terminal deployment and ensure effective utilisation by newly acquired merchants.
• Develop strategies to attract high-volume merchants and businesses with significant transaction potential.
• Build and maintain strategic relationships with business owners, merchants, corporate clients and commercial partners.
• Monitor merchant transaction activities and implement initiatives to improve transaction volumes and merchant retention.

Field Sales Team Leadership & Management:

• Recruit, train, develop and supervise field marketing officers, sales executives, team leads and regional supervisors.
• Build and manage a high-performing field sales structure capable of delivering the bank's acquisition and revenue targets.
• Establish individual and team sales targets, performance indicators and productivity benchmarks.
• Monitor daily, weekly and monthly sales activities and ensure consistent achievement of assigned targets.
• Provide leadership, coaching, mentorship and performance management to improve team effectiveness and productivity.

Merchant Relationship Management & Retention:

• Develop and implement merchant engagement and retention strategies to strengthen existing business relationships.
• Ensure prompt resolution of merchant complaints and operational challenges.
• Identify opportunities to cross-sell and upsell additional banking products and payment solutions.
• Monitor merchant satisfaction, retention levels and transaction activities to minimise inactive and dormant accounts.

Salary: - Monthly Salary: N750,000 – N950,000

• HMO
• Pension
• Allownces

Location: Lagos Lagos,

• Bachelor's Degree or HND in Business Administration, Marketing, Banking and Finance, Economics, Sales Management or a related discipline.
• Must have Minimum of 7- 10yearsrelevant professional experience in sales, marketing, business development, merchant acquisition in thefinancial Sector must preferred Banking.
• Must have substantial experience working within a commercial bank, Microfinance bank, Fintech company, payment service provider or related financial services organisation.
• Must possess proven hands-on experience in merchant acquisition, POS terminal deployment, merchant onboarding and electronic payment solutions.

Candidates with experience in the following roles are encouraged to apply:

• Head of Merchant Acquisition
• Head of Field Sales
• Head of Agency Banking
• IF You do not have experience in these roles, please do not bother applying.

How to apply Interested and qualified candidates should send their CV to: (see Apply by email) using the Job Title as the subject of the email.

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