Social Media Content Creator / Digital Marketer - SportsWorld

We are seeking a creative, energetic and results-driven Social Media Content Creator / Digital Marketer to join our team.

SportsWorld, operated by Fitness & Sports Solutions Limited, is an established retailer of fitness and sporting equipment, accessories and apparel.

We are recruiting to fill the position below:

Job Summary:

• We are seeking a creative, energetic and results-driven Social Media Content Creator / Digital Marketer to join our team.
• The ideal candidate should have a strong understanding of social media marketing, an eye for engaging visual content and the ability to translate online engagement into brand awareness, customer enquiries and sales.

Key Responsibilties:

• Create engaging photo, video and promotional content for Instagram, TikTok, Facebook and other digital platforms.
• Shoot, edit and produce high-quality Reels, product demonstrations and promotional videos.
• Develop and execute social media marketing strategies to increase brand visibility, engagement and sales.
• Manage social media accounts, content calendars and posting schedules.
• Write compelling captions, product descriptions and promotional content.
• Plan, execute and monitor paid advertising campaigns using Meta Ads Manager.
• Identify emerging social media trends and develop creative content ideas relevant to the fitness and sporting goods industry.
• Monitor social media performance, analyse engagement and track campaign results.
• Collaborate with the sales and management teams to promote products, special offers and new arrivals.
• Support website promotions, online sales initiatives and other digital marketing activities.

• Minimum of a B.Sc. or HND from a recognised institution.
• Minimum of 2 years of relevant work experience in social media content creation, digital marketing or a related role.
• Strong photography, videography and video editing skills.
• Proficiency in CapCut, Canva, InShot or similar editing and design applications.
• Experience managing Instagram, TikTok and Facebook business accounts.
• Practical knowledge of Meta Ads Manager and paid social media advertising.
• Strong copywriting, communication and organisational skills.
• Creative, proactive, organised and able to work independently.
• Ability to interpret social media analytics and measure campaign performance.
• Previous experience in e-commerce, retail, fitness or sporting goods marketing is an added advantage.

How to apply Interested and qualified candidates should submit their CV, portfolio and links to social media accounts or campaigns they have managed, showcasing examples of their previous work to: (see Apply by email) using the Job Title as the subject of the email. Note: Only shortlisted candidates will be contacted.

Listed from public job boards